Advertising video
Learning areas » Bees and Honey
Scenario
We create an advertising spot for our start-up
Target group
15-18 years old, high school, ability to work with camera, Clapmotion, Moviemaker
Recommended size of the group – 4-5 people
Duration
90 mins
Educational topics
WOW priority topics covered:
- Communication skills
- Enterpreneurship
- Informational and communication technologies
- Media literacy
Expected learning outcomes
Children learn to set a goal connected to the visual interpretation of a given product, make up a scenario, film a short video and edit it;
Children are able to communicate their ideas and collaborate with a team of other visual specialists;
Children are able to construct a media message using tec
Metodologies
Place / Environment
Training hall
Tools / Materials / Resources
Resources needed: computer with installed Clapmotion or Movie maker, paper, camera
Step by step description of the activity / content
All trainees are asked about an advertising video that they would like to produce – best if connected to a previous task or a product that they made themselves
Given choices are connected to advertising also honey bee, cosmetics made from it, the business of beekeeping etc.
The trainer divides the group in several teams and encourages trainees themselves to come up with a product or an idea that they would like to promote with a video- 5-10 mins
The trainer provides several choices of filmmaking software and instructs the trainees – Clapmotion, Moviemaker etc – 10 – 15 mins
The trainees are free to make up, record, edit and finalize their advertising video – 30 mins
Each team presents their video – 15 min
Short discussion of the videos and their message – 10 mins
Feedback
The short discussion provokes accumulating feedback from the trainees themselvesAnother option is a questionnaire evaluating videos of the other participants
Or a competition for the best advertising video followed again by a discussion
Assessment & Evaluation
According to the specific scenario, the trainer may describe
the way they assess if the learning outcomes are achieved by the trainees